28 November 2007
ITV is to launch a website that will enable viewers to price-check products advertised on any of its TV channels.
The website will be in competition with other comparison websites such as Kelkoo. Users will be able to input the product they are interested in and compare any retailer or website to find the best prices and deals.
The idea for the website is still in early development and details such as the name and launch date have yet to be finalised.
It is hoped that eventually it may be possible for users to access the website by responding to red-button prompts on TV ads, either through interactive TV or by accessing the web via internet protocol TV.
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