9 November 2007
Osoyou has launched a new website that combines shopping and social networking to take advantage of the growth in the online clothing market and social networking world.
The website is aimed predominantly at female shoppers to deliver them to retailers and advertisers.
Its users can sign in and create a profile page, join groups on the site, exchange messages with friends and create wish lists of desirable fashion items.
The site also has a virtual shopping mall, featuring offers from a range of retailers such as Marks and Spencers, Warehouse, Oasis, and Figleaves. Users have the ability to drag and drop items into their profile pages to create outfits. Other users can comment and rate these items.
Once users have chosen an item they would like to buy they are taken to the retailer’s website to complete the transaction.
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