14 November 2007
A study conducted by IPC Media has found that, on average, UK women spend 105 minutes online everyday.
In those 105 minutes, women were found to visit an average of nine websites, with their choice of website prompted mainly by emotional and functional activities. Amongst the most popular activities were dating, social networking and photo-sharing.
The IPC Media Panel, consists of 7,500 women, and researches the changing attitudes and behaviour of UK women.
Amanda Wigginton, IPC Media, comments:
Contrary to many people's old-fashioned perceptions, online is very definitely Women's Space, and we will be working with this wealth of insight to help key clients and agencies to assess how best to target and engage their core audiences.
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