5 December 2007

Fashion e-tailer ASOS.com has reported an 83% growth in sales in the six months to the end of September, with its registered user base also increasing dramatically.

The company’s profit before tax for the period grew from £300,000 to £3.4 million as revenues reached £31.8 million, up from £17.4 million in the same period last year. However, there was no mention of a return to the affiliate marketing space after chief executive Nick Robertson’s infamous attack on the sector earlier this year.

In a statement, Robertson said:

Sales for the 9 weeks to 2nd December 2007 are 101% ahead year on year and as a result sales for the year to date are 89% ahead.

With several peak Christmas trading weeks and the January sale still to come, it is too early to assess whether this performance will continue for the remainder of the financial year.

ASOS, said it had 1.6 million registered users at the start of this month, compared to 1.1 million at the same point last year.

According to Hitwise, it is the second most visited online fashion store in the UK, behind Next.



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