17 December 2007
Last week Halifax launched a festive viral game as part of its integrated marketing campaign for their home insurance brand.
The game, named Grotto Defence, forms part of a larger campaign that aims to communicate with customers about how they can beat renewal quotes, whilst also fixing their premium for three years.
The campaign hopes to generate new business, capture renewal dates and also increase web traffic to its website.
The theme of the Christmas game is for users to get a quote from the Halifax website and gives them the opportunity to get discounts on home insurance and win other prizes.
Nomensa has created an accessible Flash game for Christmas called Revenge of the Elves – why not try to get top score on the leader board!
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