12 December 2007
LeadPoint, the world’s first lead exchange market place, has launched a New User Interface. The new user interface will allow mortgage brokers to maximise their return on investment from buying leads.
The new user interface puts a selection of useful statistics at the fingertips of lead buyers. The newly designed user interface makes it much easier for brokers to assess their current lead buying activities and make any necessary changes or additions.
When a LeadPoint account holder logs into their account they will be presented with a brand new user interface. On the buyer homepage there will be high level statistics such as: how many leads a broker has bought, how many different lead types are currently being purchased and other account balance information. The system will also inform the broker how long their current funds are likely to last given historical buying patterns and the average lead prices in the marketplace. For new account holders there is a comprehensive wizard that will walk the broker through all the steps needed to start receiving leads.
Lead point explain that, what sets them apart from their competitors is their technology platform and the fact they plan to continue to leverage this advantage to give their account holders unparalleled control over their lead buying activities. Lead generation is all about return on investment and LeadPoint emphasise how they provide brokers with every resource imaginable to help them make their lead generation campaigns a success. LeadPoints' technology focus is demonstrated in their new platform which allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.
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