20 December 2007
Social shopping website, OSoYou.com, has agrees to an integrated ad and sponsorship deal to Boots.
The new deal will create a brand area on the retailer on OSoYou.com combining Boots’ retail content within the site’s social networking functionality.
The move aims to direct those users on OSoYou.com to Boots for their beauty requirements this Christmas, and also supports its current TV ads.
The section called ‘OSo Georgeous at Christmas’ showcases Boots products and enables the sites users to create their own present wish lits and send it to their friends. Users of the website can also rate and review products.
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