19 December 2007
Thomas Cook has announced that it will be launching an on-demand TV channel through its website.
The travel agent estimates that it has 17,000 hours of footage worth £1.5 million from its Thomas Cook TV and Going Places TV on Sky TV.
Russell Gould, head of e-commerce at Thomas Cook comments:
There’ll basically be a merger of Thomas Cook TV and ThomasCook.co.uk, with programmes streamed online.
The streaming will be categorised into three sections; Destinations, City Breaks and Cruises.
Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.
