6 December 2007
Universal and Microsoft Digital Advertising Solutions will be working together to create a micro-site promoting the launch of all Universals DVD releases this Christmas.
The deal, brought together by MediaCom, launches a site that contains videos, trailers, gift ideas and interactive elements including quizzes, games and downloads.
The microsite called MSN Specials has been integrated into the MSN network with advertising on the MSN Video, MSN Shopping, MSN Entertainment and MSN portal homepages linking users to the site.
The idea was to place all of Universals Christmas releases within one central hub so finding the perfect Christmas present was as easy as possible for the user. By incorporating video trailers, DVD game demos and an interactive gift guide we aim to allow users to engage with the full range of DVDs available from Universal.
- Naomi Ticehurst, Media Planner - MediaCom
Mary Hunwick, Entertainment Category Development Manager, Microsoft Digital Advertising Solutions. said:
This deal reinforces the fact digital is now a vital advertising medium for entertainment brands. Our recent research shows over a third of shoppers like the ability to 'try before they buy' online - especially for DVDs, where trailers and clips can be downloaded easily.
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