23 April 2007

An advertising specialist has hailed the web as the best way ever designed for organisations to interact with potential customers.

Writing for the Indianapolis Business Journal, Jim Cota said: "There has never been another tool so remarkably suited to communication."

Customer service and sales can both be conducted effectively via the Internet, with large organisations able to adopt a "human face" when interacting with their customers, he claimed.

Furthermore, users have an unprecedented ability to interact with the enterprise, offering the chance to comment on many aspects if its operation online.

"While the humanising factor provided by technology seems an oxymoron, it’s not. In these cases, the technology brings people together," remarked Mr Cota.

He added that the growth in instant messaging technology means that businesses can chat remotely in real time with their customer base.

Many businesses are adopting instant messaging services including Google Talk and Windows Messenger, with others opting for web-based communication VoIP software such as Skype.

© Adfero Ltd

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