4 May 2007

Many Britons are tuning in to broadband TV rather than terrestrial connections due to the additional flexibility it offers, a study has found.

Conducted by Motorola, the survey quizzed broadband users in the UK, Spain, Italy, France and Germany, finding that 45 per cent of respondents are using broadband to view at least some television programming.

The flexible, on-demand nature of the medium was cited as key to its success, with traditional programme listings too rigid for modern viewers.

Karl Elliott, Marketing Director for Europe, Middle East and Asia in Motorola’s Connected Home Solutions division, commented: “These results show that viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the Internet."

Some 57 per cent of respondents like the way in which they could log on for additional material while viewing broadband TV, while 35 per cent enjoyed the pause, rewind and fast forward functions.

Earlier in the week a study by Sony UK found that millions of Britons are similarly turning to Internet radio, with 15 per cent preferring it to traditional channels, Pocket-lint reported.

© Adfero Ltd

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