31 May 2007

Carmakers have been urged to improve the usability of their websites following the publication of a new report that revealed that consumers often have trouble finding information.

While many car manufacturers utilise new Internet technologies to improve the user experience, some websites are not as usable as they could be, according to the survey from Global Reviews customer experience research company.

New Car Net quotes the report as saying that this is of particular importance because the "vast majority" of car buyers make use of the Internet when researching new cars, who might be put off by websites that have poor usability standards.

Adam Goodvach, Director at Global Reviews, commented: "With so many customers returning to the sites just before making their final decision, car companies are missing a trick if they fail to offer potential buyers the information they are looking for online."

"It is clear from this research that the vast majority of car buyers depend on websites," he added.

The survey found that BMW - which is famed for its in-car ergonomics - offers among the most usable of websites for consumers.

© Adfero Ltd

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