17 May 2007
Tourism companies should supply accessible websites to create a better user experience, an expert has claimed.
The comments were made by Ian Kruger, Director of research firm BlueRiverStone, which recently analysed South African tourism websites for First National Bank ahead of the 2010 Fifa World Cup.
"Tourism is all about the experience and how a potential visitor experiences our country starts right at the beginning ... if the online experience is frustrating, we may well lose that particular tourist," explained Mr Kruger.
Analysis of the sites conducted in the survey paid particular attention to accessibility and functionality, added Mr Kruger.
The expert concluded that the Internet is the most important marketing tool at tourist bodies' disposal - although many companies are yet to make the most of the opportunities it offers.
Dr Urs Linsi, the general secretary of Fifa, recently predicted that the tournament will be successful due to the good progress made thus far by the tournament's organisers.
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