3 May 2007

Far from killing off interest in radio, the Internet is causing a resurgence in the number of listeners, a new study has revealed.

A survey conducted by Sony UK found that one in three people listen to the radio online, with 15 per cent preferring Internet radio to traditional channels, reports Pocket-lint.

Men (35 per cent) seem to be taking greater advantage of the service than women (25 per cent), while the medium is more popular among 35 to 44-year olds than those aged between 24 and 34.

Steve Dowdle, the Managing Director of Sony UK, said: "Internet radio is no longer the preserve of technology enthusiasts.

"This research shows that it is hugely popular among millions of people from a wide range of ages."

He added that the web is having a profound effect on the listening habits of millions of people, changing the times that people log on and what they choose to listen to.

One advantage of listening to Internet radio is its global proliferation - a UK station can be enjoyed by an individual in Australia as it negates the need for short range transmitters as employed by many stations.

© Adfero Ltd

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