22 May 2007

Websites should be accessible as they are often the first point of contact between companies and customers, an airline official has warned.

George Henderson, the Chief Technical Officer of Silverjet, told EyeforTravel his company's website is vital as a customer service portal.

A site should be hassle-free and customer-centric in order to be a success, said Mr Henderson.

He also remarked that all of Silverjet's web development is carried out to Web Content Accessibility Guidelines World Wide Web Consortium Priority 1 standards for accessibility.

Mr Henderson also suggested that all projects his company carries out, including the website work, aim to directly improve the levels of customer service offered.

The Technical Marketing Specialist of a US-based lightning protection firm said last week that accessible web design would enable businesses to reach the widest audience possible.

Doug Whitney made the comments in the wake of a full accessibility upgrade of Lightning Eliminators and Consultants' portal.

© Adfero Ltd

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