18 June 2007

A website that complies with accessibility standards can also be an exciting site, it has been claimed.

Although there may be a belief that accessible sites lose some of their aesthetic appeal, this is an outmoded misconception and bears little relevance to modern design, according to E-consultancy.com.

The news provider also said that an organisation would help disabled and visually impaired users and boost online business by creating an accessible site.

"Accessibility ... means ensuring that all your customers can access your brand and take part in a relationship with it online," claimed the publication.

"That makes good business sense, but more than that it's a legal requirement."

Furthermore, E-consultancy.com concluded that the positive online experience generated by an accessible site would lead to greater brand advocacy among users.

Web expert Matt Bailey claimed last week that accessibility would help to generate revenue by making search engines more likely to pick up pages, thereby generating traffic.

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