8 June 2007

The criticism aimed at the London Olympics 2012 organisers for the potential problems created by the promotional footage for the new logo could raise the issue of web accessibility, one expert has claimed.

Writing in his blog, Peter Abrahams, Practice Leader of Accessibility and Usability at Bloor Research, said that the publicity surrounding the campaign's failure to meet accessibility standards may have damaged the reputation of the organisers.

"This may be the first that not complying with the accessibility standards has caused reputational damage," he said.

"Hopefully it will raise the issue in the minds of web designers and website owners."

However, because the Olympic development remains in its early stages, the organisers have an opportunity to improve their website HTML to meet the accessibility standards.

Last month, search engine expert Frank Stoczko told DevStart's Promotion World site that websites designed with accessibility in mind are likely to be viewed more easily by search engine spiders, which in turn will make them more visible to customers.

© Adfero Ltd

Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.