29 June 2007
Search Engine Optimisation is becoming more and more important, with the first decision to be made being, should it be conducted in-house or outsourced to a third party?
When making the in-house versus outsourced decision one of the key deciding factors is the organisations resources.
There are several basic assumptions that can be made about any company that is interested in SEO in general. Typically, the company wants to see immediate results from the campaign – or, at the very least, results as soon as possible in the organic search engine rankings.
And immediate skill, it is important to recognize, means something different than having a staff member who has a technical background but who will take several months to learn about SEO and the best way to go about it before starting a campaign from scratch. It is in this scenario that the company would not get results for several months – or longer.
An SEO firm on the other hand has the experience and expertise and that specialises in this very skill can start begin the project on day one and bring results far more quickly.
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