26 July 2007
Kodak has launched a new website to support marketers in their bid to get new consumers.
The aim of the website is to emphasise to marketers the ways in which they can use print to attain new consumers in fresh and creative new ways.
The website called PrintAmbassador.com demonstrates cutting edge possibilities for direct mail campaigns and provides a service to assist in finding local printers.
Kodak have rolled out the new website in US and Canada as an introductory phase but have hopes to extend the new services to Europe and other international areas depending on how well the website is received North America.
Jeffrey Hayzlett, chief marketing officer at Kodak's Graphic Communications Group commented on this new initiative by saying
Marketers today have more ways than ever to reach customers. However, it has become increasingly difficult for marketers to reach customers and grab their attention.
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