25 July 2007
Sport websites will see online advertising spending double in the next few years and challenge the lion’s share television currently commands.
A report has stated that spending on online advertisements on sport related websites will double from just below 5% in 2006 to 10% by 2011.
While television will remain their main point of contact, sports marketers now have access to fans via a variety of means including social networks, fantasy leagues, blogs, real-time scores, live game streaming and news tickers, to name a few.
Senior Analyst, and contributor to the report, Paul Verna said
As Internet sports advertising grows in dollar volume and as a percentage of overall sports advertising, US advertising professionals are taking note of the favourable climate toward ad-supported sports sites.
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