9 August 2007
A Bedfordshire farmer is fighting back against the supermarkets with the launch of a ‘virtual farmers market’.
Anthony Davison had the idea to make it easier for consumers to buy local food online. Over 350 local producers have already expressed an interest in Localfoodshop.com, due to be launched in September. Deals have also been secured to link the service to popular websites, including BBC Good Food, River Cottage, BT and First Direct Insurance.
The site will enable producers in England, Scotland and Wales to list products on their own page on the site. Customers will be able to type in their postcode to search for and buy produce directly from a local producer.
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