8 August 2007
The government’s advertising body, the Central Office of Information (COI) has clamped down on advertising on social networking websites over concerns as to where campaigns appear.
COI said yesterday it was suspending advertising on all sites where its campaigns could end up on user-generated pages following the news that several big companies including Vodafone had withdrawn from Facebook because their advertising had appeared on a profile page for the British National Party.
COI's online media-buying agency, i-level, had already stipulated that advertising should not appear on sites that contain socially unacceptable behaviour.
COI director of digital media Jamie Galloway said last night:
Advertising has been paused temporarily on any websites that have not provided COI and i-level with the assurances our bookings require. COI will be talking to i-level and the respective media owners this week to review individual bookings.
Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.
