14 August 2007
A new report suggests Internet users are spending less time buying products and communicating with others and more time online reading and watching content.
Research carried out by the Online Publishers Association (OPA) found that the time Internet users spend viewing online content is up 37% from four years ago.
The study states that users in 2003 spent 46% of their time online communicating, where as now they spend 47% of their time viewing content. The time spent using tools such as email or instant messenger has dropped by 28% over the last four years, while the time spent on e-commerce activities is down 5% over the same period. Users spend about 5% of their time online searching for information.
According to the OPA the factors behind this change are:
- A faster Internet;
- The increased popularity of online video;
- Improvements in search tools, which are helping users find content more easily;
- The large increase of the amount of content on the Web;
- The increased use of instant messaging, which has led to a reduction in the time spent on communication activities.
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