31 August 2007
Recent research results from the BBC shows that mail order transactions stand at an annual value of more than £9 billion. With the Internet shaping consumer habits along with fierce competition from supermarket chains selling standard mail order products, its retail proposition needs to transform from the ‘catalogue’ to survive.
The relentless onward march of e-commerce has demonstrated companies’ abilities to exploit more affluent consumers who shop frequently and spend freely. Companies are now realising the commercial potential of this online market.
The advent of the Internet is driving cultural and social changes within the UK and a much broader demographic is comfortable with home shopping.
The challenge is to retain custom whilst migrating customers from catalogue to web, which is where having an intuitive, easy to use website comes in very handy.
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