23 August 2007
Brits making up for a quarter of online browsers who earn £50K per annum flock to travel and finance-related websites, reports Nielsen/NetRatings as a result of recent research. The breakdown of the ten websites with the most concentrated wealth amongst users from home and work include a football club site, a translation site, two travel sites, two finance sites and four business/career-related sites.
A variety of sectors are represented through sites with the largest concentration of wealthy visitors. Whilst business and finance brands are expected, many will be surprised to see the number of travel-related brands - which cover flights, hotels or just getting around London!
comments Alex Burmaster, Internet Analyst for Nielsen//NetRatings.
The ten sites with the most concentrated wealth amongst users from home only consist of four travel- related brands, two retailers, two sports sites, one finance site and a site for children.
Alex Burmaster then goes on to say:
Although all the UK certainly has a wealthy Internet population and performs well against its Western European neighbours, it falls behind other countries in terms of the concentration of the richest households. Although one in four Britons online comes from a household with a £50K+ income, Australia, for example, sees one in three of its Internet population coming from $100,000AUD+ households.
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