14 September 2007
ADTECH, the ad serving software provider has launched a merged suite of display, video and mobile ad-serving technologies for digital publishers. The new suite brings video and mobile advertising plus new behavioral targeting capabilities to the company’s display ad-serving solutions.
ADTECH is working in collaboration with technology partners Lightningcast and Third Screen Media to integrate two new applications into the Helios IQ user interface and reporting system.
With this integrated platform, we can now provide a solution for all three forms of digital advertisement,
says ADTECH’s CEO Dirk Freytag.
By incorporating video and mobile advertising into our existing Helios IQ ad-serving platform, we can create significant new marketing opportunities for our customers.
The solution also features a ‘smart play list’ functionality, which enables customers to specify the sequence of requested content and ads. Customers can also apply selective targeting options to address advertiser’s needs.
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