7 September 2007
New figures show that ad spending on US newspaper websites is growing while the amount spent on newspaper print ads declines.
According to the Newspaper Association of America newspapers' online ad revenues increased by 19.3% year-on-year in Q2 to a total of $796m (£395m) - their thirteenth successive quarterly rise.
However, print ad revenues have taken a tumble, falling from $10.5bn in Q1 2005 to $9.8bn in Q2 this year.
As more and more people choose to read news online newspapers face the challenge of establishing whether online ad revenues will be enough to make up for the associated loss in newspaper sales and print ad revenues, and still enable them to pay for the cost of creating content.
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