4 September 2007
One of the biggest digital media companies in sport has been created with the news that sports content provider Inform Group and digital rights provider Premium TV have agreed to merge.
The newly combined company will provide digital services and products aimed at the media, sports and entertainment industries. Clients will now have access to over 5,000 hours of content, 10,000 live events, 20,000 highlights clips, and more than 30m unique users per annum.
The merger will mean the new firm will be able to boast a client list including the Premier League, England and Wales Cricket Board, World Rally Championship, BSkyB and Virgin Media.
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