4 January 2008
Match.com, the online dating service has created an online game to complement its new advertising campaign.
The online campaign, titled ‘Don’t wait for Cupid and Fate’ introduces characters Cupid and Fate and will be combined with TV, radio and tube advertising. The game represents Internet dating’s first venture into online gaming.
Marketing and Partnerships manager of Match.com, Abbie Cranage, comments:
Our online game provides an effective medium to reach an attractive 25-35 year old female audience in a new environment for internet dating. By engaging players in a fun gaming experience, our Cupid and Fate characters will remind singles that relying on them alone, is no sure way to find love.
The aim behind the game is to help Cupid and Fate dodge the traditional love icons such as hearts, chocolates and flowers in favour of collecting objects such as; game consoles, pints of beer and hamburgers.
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