23 January 2008
A new survey has found that young people are putting price as their top priority when shopping online.
2000 consumers were targeted in the research, conducted by YouGov, from a range of age groups and backgrounds.
More than three-quarters (77%) of those in the 18-24 bracket claimed that the thrill of getting a good deal outweighed the need to go with a recognised brand. This was the most likely factor to influence them to make an online purchase.
However, the survey also found that older people attach more importance to the value of a brand when shopping online. Almost double the number of the over 55s as 18-24 year olds said their decision was brand related.
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