18 February 2008
Microsoft's adCenter Labs organisation showed off prototypes this week of its leading edge online advertising technologies at its fourth annual Demo Fest event on its campus at Redmond, Washington.
AdCenter Labs is there for "incubation" of Microsofts’ technologies and demonstration projects in Redmond as well as in India and China, and holds the annual Demo Fest event to show off some of its experimental prototypes.
Microsoft adCenter is the company's online-advertising unit, offering branded technologies for serving and selling pay-per-click ads, similar to Google AdWords.
Among the technologies demonstrated at this year's event was a prototype multi-touch screen computer - similar to the company's Surface computer -- that could be used as an information and coupon kiosk in a mall, for instance.
Besides dispensing coupons and directions, the demo, dubbed Air Wave, could also be used along with a Webcam to let consumers virtually "try on" accessories such as sun glasses, the company said in a statement.
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