11 March 2008
BBC Worldwide has just announced the launch of its ethical living website; BBCGreen.com. The aim of the site is to help consumers learn how to change their impact on the environment.
The BBCGreen.com website, described as a consumer lifestyle website, is the first of five BBC Worldwide “passion” websites, due to launch this year.
The BBCGreen.com website features practical advice on caring for the environment and green living on areas such as food, travel, home and finance. One feature is a carbon footprint calculator, which allows users to calculate how much pollution they are creating and identify ways in which they can improve their green efforts.
This latest website adds to the BBC Worldwide’s existing portfolio of sites, which includes Top Gear, Radio Times, Gardeners' World, Good Food and Love Earth.
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