26 March 2008
Music site Last.fm has struck a partnership with European social network Netlog. The deal will allow Netlog users to add Last.fm widgets to their profile pages.
Netlog’s 33 million users will now be able to access Last.fm’s music library, currently the largest licensed streaming music catalogue on the web, directly from their own Netlog pages by adding the Last.fm Radio widget to their profiles.
Users who add Last.fm Radio will be able to stream tracks from all four major labels and thousands of independents, without even needing to sign up to Last.fm.
Netlog users will also be able to choose from other Last.fm widgets, including Charts – enabling them to show off what they’re listening to – and Playlist – which allows them to add a playlist of their favourite tracks to their profile.
Martin Stiksel, Last.fm co-founder, said:
We’re extremely pleased to be able to offer our widgets to Netlog users. We’re giving them an unparalleled music experience right on their own page. If Netlog users want to listen to music based on a specific artist or genre, they just need to add our Radio widget and begin streaming straight away, with millions of tracks at their disposal.
Lorenz Bogaert, co-founder and CEO of Netlog, believes the partnership will help grow the site and attract even more users through enhanced services:
Our focus is to create a social platform that focuses on a superior user experience. Last.fm's radio widget fits perfectly in that strategy. We will open our platform to a selected number of partners, with applications and widgets that are creating additional value for our international users.
Last.fm recently announced that activity around third-party applications on other websites added 19 million music fans to its user base in January, in addition to the 21 million active users engaging with the Last.fm site itself.
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