10 April 2008
FOX Networks international advert network, has acquired a majority stake in UK advert network Utarget. London-based Utarget specialises in online video and counts over 600 UK websites among its members.
FOX Networks said the unit, which will be renamed Utarget. Fox, will work closely with Fox Interactive Media Audience Network to pursue advert relationships with News Corp sites and other third parties.
Fox International’s, Herman Lopez said the firm will invest more than £5 million in the venture. Lopez also stated,
Utarget will allow Fox International to sell the video ads in Europe, Latin America, Asia and Africa, markets where it creates and distributes entertainment, sports and movie channels,
Fox International has already more than 50 million unique Internet users outside America, and Utarget will allow the firm to increase its global recognition. Fox’s future plans involve using their Interactive new Audience Network group, an advert sales and technology unit to work with Utarget and boost growth of the advert sales
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