22 April 2008
According to new market research carried out by Millward Brown, Google has overtaken Microsoft to become the world’s highest ranked brand.
Google has risen from 7th place in last year’s ranking to came out on top with a brand value of $66.4 billion. That’s a 77 percent rise in brand value putting the relative newcomer ahead of long-established brands.
Microsoft, on the other hand, lost 11 percent of its brand value since last year’s rankings, falling to third place with a brand value of $55 billion, behind General Electric Co. who rose to second place with $62 billion.
Joanna Seddon, chief exective for Millward Brown said:
"Strong brands are capable of extending into areas of opportunity to access new revenue streams and to help businesses respond to market changes."
The total value of the Top 100 brands has reached $1.6 trillion, an increase of 10.6 percent over the last year.
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