16 April 2008
By 2009 The amount of money spent on Internet ads in the UK will be worth more than that spent on TV according to new research.
The Internet’s share of ad market grew from 11.4% in 2006 to 15.3% last year. This makes it the largest advertising medium behind TV (21.8%) and display ads in the printed press (19.9%). The figures come from research conducted by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers.
According to the IAB, the UK is the world’s most developed Internet advertising market, worth £2.8bn in 2007.
Commenting on the new figures, said Guy Phillipson, chief executive of the IAB (UK), said:
To grow 38% from £2bn to £2.8bn is a very powerful performance. It's clear marketing directors now recognize the value of online to drive their business and more and more are using rich media and video to build their brands, just as they do on TV.
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