2 April 2008
Google now controls over two-thirds of the online ad market according to new research.
Following the acquisition of DoubleClick, Google has a huge 69% share of the online advertising market.The research, conducted by Attributor, also shows that DoubleClick has 48% share of sites with 1 million unique visitors per month. Google has 71.38% share of sites with less than 100,000 unique visitors per month.
Lagging behind Google are Yahoo and Microsoft who are currently embroiled in merger talks. Yahoo has an 11.54% market share, while Microsoft has 9.86%. Combined, they will still only come in at 21.4% of the market, less than a third of Google’s share.
Attributor also shared telling statistics for content distribution. For every article Attributor tracks, there are an average of 20 copies published. 57% of copies do not contain links back to the author, and 64% of copies have ads on them. Most copies are published on sites with less than 1 million unique visitors.
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