1 April 2008
Legitimate online TV and video services will generate revenues of US$7.9 billion in 2013.
This is according to a new report released today by Informa Telecoms & Media. The 2013 global total will be almost six times the figure for 2007. It is anticipated that advertising will consistently outperform a la carte and subscription-based download services in terms of revenue generation. North America will be the largest revenue-generating region, accounting for 63% of the 2013 global total.
The Informa report, called ‘Online TV and Video: The over-the-top challenge to traditional TV’, has found that online TV and video is successfully shaking off its perception as a marginal technology.
Adam Thomas, author of the report, said:
The Writers Guild strike brought much of Hollywood to a standstill for several months. The fact that revenues derived from Online TV and video were at the heart of the dispute indicate just how important this sector has become.
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