3 April 2008
TradeDoubler has launched td AdMatch, a new contextual advertising solution.
td AdMatch scans the content of web pages and contextually matches ads alongside related website content. The service is designed to maximise the performance of online advertisements and can serve ads across text, image and display ad formats.
td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customised ads.
The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to.
Ben Manning, Product Director at TradeDoubler, said of the launch:
td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, whilst giving control and transparency to both publishers and advertisers. This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser’s audience to drive even more results.
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