7 May 2008
A small London based company known as Pixsta has unveiled an image search engine, designed to offer an alternative to Google Images. The company is a little different, using academic research into contextual image retrieval techniques, to allow users to conduct ‘image-to-image’ search.
Standard image search engines use ‘text-to-text’ or ‘text-to-image’ techniques to retrieve results from the web. Pixsta has also developed a revenue-generating ad network for the online fashion retail market.
The company already has several live affiliations with media partners including Handbag.com, ElleUK and the News of The World's Fabulous Magazine and advertising partners including Monsoon, OASIS and Dorothy Perkins.
Alexander Straub, CEO and co-founder of Pixsta, said:
When searching online consumers prefer to say "I’m looking for something like this", rather than attempting to describe what ‘this’ actually looks like- not for nothing is a picture worth a thousand words. What we’re doing is making the phrase a reality, with benefits to retailers, publishers and users. Everybody wins.
Keep up to date with industry and Nomensa news by signing up to Nomensa newsletters.
