21 May 2008
According to new research by Internet Advertising bureau (IAB), online advertising is set to overtake spending on TV by the end of 2009.
The research was carried out in partnership with PricewaterhouseCoopers and the World Advertising Research Centre. It showed that online advertising has grown from being the smallest market sector in 2003 to the third largest in 2007.
In just three years online advertising spend has increased by £2 billion, this represents a 38% year on year increase, taking Internet advertising to a market share of 15.3% (up from 11.4% in 2006)
In 2007 paid for search marketing grew by 39% in line with the overall growth, while its market share remained largely the same at 57.6% (57.8% in 2006).
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