9 May 2008
Next2Friends, a mobile networking sheet has bought BluetoothMeet, an early stage UK mobile social network business, ahead of its planned launch this month.
Following a four month beta period, Next2Friends has a network of thousands of members across 129 countries. The Next2Friends technology platform incorporates a range of mobile communication and broadcast features.
BluetoothMeet soft-launched at the end of 2007 and quickly built a strong network of loyal users. A large portion of the 18-25 year old user base is made up of students, using it to keep in touch and make new contacts via the Bluetooth service.
Many users have already moved across to the fuller-featured beta stage service and Luke Rose, founder of BluetoothMeet, has joined the Next2Friends UK team to develop its proximity-marketing programme.
Anthony Nystrom, CTO of Next2Friends commented:
Bluetooth-tagging is a key mobile application for the future. Luke's vision and passion for its potential evolution is a great fit with what we’re looking to achieve in the area and his knowledge and experience will enable Next2Friends to engage with businesses as well as consumers ahead of our planned schedule.
As the Next2Friends network grows, it will also offer targeted services based on interests, activity and demographics.
The UK launch will coincide with a US programme and set the stage for a global marketing service focused on mobile hot spots around the world.
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