15 May 2008
Sainsbury’s plans to burst onto the online non-food scene with a launch of a new website. The move will see it go head to head with rivals Asda and Tesco.
The planned 2010 website launch was announced on the back of a 28.4% rise in pre-tax profit. Sainsbury’s plan to invest £30 million over the next two years with the intention of carrying a range of own-brand and branded non-food goods.
It is expecting that by 2010, non-food sales will account for a third of Sainsbury’s revenue through its retail stores.
Despite challenging economic conditions, the UK's third largest supermarket has reported an increase in sales of 5.8 per cent to £19.3 billion on the success of Justin King's Make Sainsbury's Great Again initiative.
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