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Card Sorting
Card sorting involves representative members of your online audience placing your online content into groupings that make sense to them. This helps us to see the common patterns and provides great insight into how your audience approaches your content and what they expect.
Asking people to suggest labels for their groupings gives us a great headstart on creating your navigation. By seeing the types of words that people naturally use, we can ensure that we create labels in your navigation that reflect these and that will therefore be meaningful and intuitive to your audience.
Card sorting can be especially useful for e-commerce retail sites. Understanding how your customers naturally group and label your products can help you to create a product catalogue that really works.
You should consider card sorting if:
- You are creating a new site and need to develop a navigation structure.
- You are redeveloping the navigation or product catalogue on your site.
We'd love to hear from you
We are proud to have some of the greatest UX thinkers in our team and we would love to help you. To learn more about us and how we can help you please contact us.
We have worked with Nomensa on 3 separate usability and accessibility projects and they have always offered an impeccable service. Excellent project management, always delivering on time, the reports are easily digestible and recommendations are clear and concise. There is always a dedicated team who have a clear knowledge of how websites should work and will go the extra mile to ensure a successful project.
- London Business School
Case Study: BSkyB
The Sky's the limit
Design and user experience across the Sky TV interface and campaign websites.
Read the BSkyB case study