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Information Architecture
Our information architecture (IA) services will ensure that you create an intuitive and straightforward navigation structure that reflects how your audience thinks about your content and what they expect. Whether you are creating a new IA from scratch, redeveloping an existing IA or product catalogue or simply want to know how well your current IA fares, we have a service that will meet your needs.
It is essential to get the right navigation structure and labels in place on your site. A meaningful IA will ensure that your customers can quickly find what they're looking for or you can also direct them to the content you want them to find.
We have a wealth of experience in creating IAs that work. We can create an IA based on research, such as card sorting, or using our best-practice guidelines. We carefully consider the SEO implications of labels, using analytics data to ensure that we use words that your audience use in search engines. In all cases, we work collaboratively with you to understand the messages that you want to convey.
You should consider IA creation services if:
- You are creating a new website.
- You are redeveloping your navigation or product catalogue.
We'd love to hear from you
We are proud to have some of the greatest UX thinkers in our team and we would love to help you. To learn more about us and how we can help you please contact us.
Nomensa have been invaluable in researching our key audiences and content, resulting in an intuitive new structure that has performed excellently in initial testing and will help increase the effectiveness and impact of DECC online.
- Head of eCommunications, Department of Energy & Climate Change
Case study: Greater London Authority
Grand scale information architecture
Making history with the largest known government information architecture project for the Greater London Authority (GLA).
Read the Greater London Authority case study