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Navigation Validation
Understanding how people navigate your site and find the information they need is a critical component of a meaningful information architecture. We apply navigation path analysis to validate and refine your information architecture using a large representative sample of your online audience. This provides real quantitative data, allowing you to feel certain your new information architecture will carefully guide people and support them making the right decisions.
You will learn which labels are not working and which journeys are proving problematic and causing confusion. We will work collaboratively with you to remove these issues - suggesting changes to labels, regroupings of content or cross-links, as appropriate to ensure customers’ decision-making has been fully understood, supported and optimised.
We will provide you with an information architecture that has been scientifically tested, analysed and refined with a large sample of your actual audience. You will deliver an intuitive and meaningful navigation experience to your customers.
We'd love to hear from you
We are proud to have some of the greatest UX thinkers in our team and we would love to help you. To learn more about us and how we can help you please contact us.
Nomensa have been invaluable in researching our key audiences and content, resulting in an intuitive new structure that has performed excellently in initial testing and will help increase the effectiveness and impact of DECC online.
- Head of eCommunications, Department of Energy & Climate Change
Case study: Greater London Authority
Grand scale information architecture
Making history with the largest known government information architecture project for the Greater London Authority (GLA).
Read the Greater London Authority case study