Understand where users gaze on your website and optimise layouts
In eye tracking, a consumer’s focus of attention on a screen is identified using an infra-red camera that follows the movements of the eye. The remote eye tracking system registers where on the page the user is looking and how long their gaze is held in a particular position.
Benefits
Eye tracking studies allow you to gain insight into the way that your customers interact with your website. The research provides valuable information to support your web design decisions about how and where content should be presented upon your web page.
What do we do?
Due to the accuracy and precision of eye tracking technology, Nomensa can help you determine:
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Whether users are reading or scanning;
- How effectively your key messages are coming across;
- The intensity of a user’s attention to various parts of a web page;
- If there is too much on your web page.
What do we deliver?
Nomensa provide a detailed report that analyses the results of:
- Structured scenario testing – where participants complete tasks on your site, whilst usability observations and eye movement data are recorded;
- Hotspot map analysis and Gaze replay videos – data visualisations summarising which elements of the site received the most attention;
- Comparative evaluations for specific areas of interest - relative statistics comparing how different elements of the site were attended to.
Contact us to discover how our eye tracking services can benefit you or to arrange a demonstration.
