Gain appropriate feedback to answer your business questions
Online surveys are an excellent tool for gathering feedback from a large sample of your customers who already use your website .
Our usability team use their expertise to devise a specific set of questions for the survey which will gather useful and appropriate feedback to answer your business questions .
This service is very useful when combined with user testing ; which studies customer interaction in-depth with a small sample of users.
Benefits
- You will find out who your users are rather than who you think they are;
- An understanding of user opinions is gained, including preferences and interests;
- Any missing areas on your website are identified;
- It is a cost effective method to reach a large sample of people;
- Both qualitative and quantitative data is collected;
- Statistical tools are used to evaluate the data.
When is it useful?
Online surveys are useful when feedback is required from a large and also broad range of people . They can be cost effective and can be used when working with a limited budget.
The survey is distributed online which makes them available to a large audience without requiring the recruitment of individual participants.
What do we do?
We build, host and manage the survey and once complete the data collected is analysed by usability experts . We will then provide a detailed report containing recommendations for addressing any issues which are highlighted.
What do we deliver?
- Survey questions;
- Documentation for each step of the survey building process;
- The online survey;
- Survey data analysis;
- A detailed report describing the main usability issues highlighted by the survey;
- Recommendations to fix the usability issues identified;
- Presentation and workshop to client team.
