Travel whitepaper: infographic long description

If you would like to download our whitepaper - Making travel websites accessible for everyone then please follow this link:

https://www.nomensa.com/whitepapers/making-travel-websites-accessible-everyone/#anchor-download

Improving travel website accessibility

4 out of 5 holidays are booked online. 1 in every 6 people is disabled. An accessible website ensures everyone, regardless of ability can book a holiday.

So what needs to be considered?

Visual

A severe reduction in vision that cannot be corrected with glasses.

Cognitive

Difficulties understanding and processing information.

Motor

The partial or total loss of function from a body part.

Auditory

Hearing impairment, hearing loss or deafness is a partial or total inability to hear.

How many are affected?

Visual

2 million people in the UK have sight loss.

Cognitive

10% have some form of dyslexia.

Motor

400,000 are severely physically disabled.

Auditory

1 in 6 has some form of hearing loss.

Making your site accessible

Using W3C’s Easy Checks

The top issues we came across when evaluating leading travel sites…

  1. No descriptive page title
  2. Lack of alternative text
  3. Misleading offers
  4. No visible keyboard focus
  5. Difficult keyboard interactions
  6. Excessive links
  7. Poor contrast
  8. No ability to re-size text

Basic checks

Visual

  • Luminosity contrast ratio of 4.5 : 1.
  • Highlighted tabbing.

Cognitive

  • Creating a minimally designed site can allow information to be understood.

Motor

  • Complete keyboard control when navigating a site.

Auditory

  • Captions or sign language on multimedia.