Improving travel website accessibility
4 out of 5 holidays are booked online. 1 in every 6 people is disabled. An accessible website ensures everyone, regardless of ability can book a holiday.
So what needs to be considered?
A severe reduction in vision that cannot be corrected with glasses.
Difficulties understanding and processing information.
The partial or total loss of function from a body part.
Hearing impairment, hearing loss or deafness is a partial or total inability to hear.
How many are affected?
2 million people in the UK have sight loss.
10% have some form of dyslexia.
400,000 are severely physically disabled.
1 in 6 has some form of hearing loss.
Making your site accessible
Using W3C’s Easy Checks
The top issues we came across when evaluating leading travel sites…
- No descriptive page title
- Lack of alternative text
- Misleading offers
- No visible keyboard focus
- Difficult keyboard interactions
- Excessive links
- Poor contrast
- No ability to re-size text
- Luminosity contrast ratio of 4.5 : 1.
- Highlighted tabbing.
- Creating a minimally designed site can allow information to be understood.
- Complete keyboard control when navigating a site.
- Captions or sign language on multimedia.