How to disrupt your business competitors

Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf hosted a webinar in November 2017 exploring how the likes of Uber, Airbnb and Spotify are adopting UX strategies to deliver superior experiences in their quest for market differentiation and leadership.

Overview

 

For a modern business to survive, let alone thrive, it must balance between the two effects of disruption: acting as the nimble disruptor, and staving of disruption from all angles. Both goals are most easily accomplished when a business enjoys a clear differentiator that can be promoted and protected in the long term. One such differentiator which has seen many businesses thrive is experienceIn this video Simon and Alex as they reveal how you can harness the power of experience to stay ahead of the disruption curve and learn how the likes of Uber, Airbnb and Spotify are delivering superior experiences in their quest for market differentiation and leadership.

 

Image of the Jounrneys with Unicorns opening slide on youtube

 

Visit youtube to watch the webinar recording

 

If you're interested in learning more about UX strategy, download our latest whitepaper, Journeys with Unicorns: Excellence in User Experience.

To find out more about how Nomensa can help your business stay ahead of the disruption curve, contact us on 0117 929 7333 or hello@nomensa.com