Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf hosted a webinar in November 2017 exploring how the likes of Uber, Airbnb and Spotify are adopting UX strategies to deliver superior experiences in their quest for market differentiation and leadership.
For a modern business to survive, let alone thrive, it must balance between the two effects of disruption: acting as the nimble disruptor, and staving of disruption from all angles. Both goals are most easily accomplished when a business enjoys a clear differentiator that can be promoted and protected in the long term. One such differentiator which has seen many businesses thrive is experienceIn this video Simon and Alex as they reveal how you can harness the power of experience to stay ahead of the disruption curve and learn how the likes of Uber, Airbnb and Spotify are delivering superior experiences in their quest for market differentiation and leadership.
If you're interested in learning more about UX strategy, download our latest whitepaper, Journeys with Unicorns: Excellence in User Experience.